Gwyneth Paltrow and Saks are the Key To The Cure

In the past, Hilary Swank, Charlize Theron, Renee Zellweger and Glenn Close have been named the Entertainment Industry Foundation’s (EIF) ambassadresses for Saks Fifth Avenue’s Key To The Cure campaign, a women’s cancer initiative founded in partnership with EIF’s Women’s Cancer Research Fund.

Now is the turn of Gwyneth Paltrow. The limited edition t-Shirt modeled by Gwyneth was created by legendary designer Karl Lagerfeld and features a cross bow and arrow on the front and a sketch of Karl himself on the back.

Gwyneth will appear in all Key To The Cure advertisements and a public service announcement wearing the t-shirt. Karl’s limited edition work will hit Saks Fifth Avenue stores and their website on October 1st and retail for $40 with over $35 to exclusively benefit Key To The Cure. During the past 10 years, Key to the Cure’s, Saks and its partners have raised more than $28 million.